complivexSample RFPDigital Marketing Agency
Sample RFP: Digital Marketing Agency Services for Bloom & Wild — explore the full buyer workflow with mock vendor responses
Section 1 of 6

Company Overview & Goals

Bloom & Wild is a DTC flower delivery company with $12M in annual revenue, serving customers across the US. We've grown 40% YoY through organic and word-of-mouth but are ready to invest in paid acquisition to reach $25M in revenue within 18 months.

Current Marketing:

•$15,000/month total ad spend (Google Ads + Meta, managed in-house)
•2-person marketing team (CMO + Marketing Coordinator)
•Strong organic social following (85K Instagram, 40K TikTok)
•Email list: 120,000 subscribers via Klaviyo

Goals for Agency Engagement:

•Scale paid acquisition to $60-80K/month profitably
•Achieve blended ROAS of 4:1 or better
•Build a repeatable creative testing framework
•Reduce CAC from current $45 to under $35

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